The Best Business Apps for Social Media Experts

Social media platforms such as Facebook, Twitter, Instagram, and Snapchat are increasingly being used by businesses for their marketing campaigns. In order to get the most out of these platforms, social media managers need to take advantage of the various apps designed specifically to enhance their experience.

In addition, social media networks are also being used to conduct research with consumers. This helps companies better understand customers’ preferences and behaviors, leading them to create more targeted and effective marketing strategies. Here are some of the best social media apps that can help professionals get more from their social media accounts.

Using an App for Social Media Business

Social Platforms are a great portal for marketing and increasing revenue. Those with know-how of the inner workings of business know to use the following apps to make their burden more bearable;

1. TweetDeck

Tweetdeck is a free app designed for both Mac and Windows users, while its Android version has yet to be released. It features several unique features including the ability to search Twitter’s timeline for keywords or phrases; display multiple streams at once, allowing you to view conversations on different topics in one place; allow users to subscribe to individual tweets; monitor mentions of your company name; and much more.

2. BufferApp

BufferApp allows marketers to schedule posts across all of their social media profiles simultaneously. Users simply select which networks they’d like to post to (Twitter, Facebook, Instagram), type in when they’d like their posts scheduled, and they’ll appear in a queue ready to go when it’s time to publish. The app offers real-time stats, so marketers have insight into how many people viewed each post. Their pricing varies based off the number of followers you have, but the app usually works well enough to save you time and money over manual posting.

3. Hootsuite

HootSuite combines many of the functions of other social media management tools such as Tweetdeck and BufferApp. Its interface makes scheduling easy and it provides analytics about the audience you’re reaching and whether or not your content is resonating. You can even set up alerts if certain words or hashtags show up frequently on your page. While Hootsuite costs $19 per month, you may find that there are cheaper alternatives available online depending upon your budget. 

4. Klout

Klout is another excellent tool for monitoring and improving engagement on social media platforms. They offer three distinct plans: Pro ($399/year); Plus ($99); and Free. All versions provide similar functionality although the Free plan doesn’t give advanced metrics like those offered by competitors. For example, Klout gives you insights like how often fans comment or share your posts, but only tracks interactions within Facebook and Twitter. 

5. Radian6

Radian 6 is a complete social media management solution that enables you to control your various social media accounts, message notifications, analyze performance data, and connect with leads. Its user interface is very intuitive and it comes with numerous analytics features to better understand who you’re engaging with and what you can do to improve your results. 


┬áToday’s business operators now know that social platforms are among, if not, their greatest tool for expanding their ventures – this is seen across the board, from online casinos at, to clothing designers, artists and more. And as the use of these platforms continues to grow, the demand for quality Social Media Management Software grows too. Get yours now!